Toronto’s undisputed king of underground taco fare, La Carnita, is a bit of an anomaly in the food world. They don’t run a restaurant. They don’t have an industrial kitchen. There aren’t even any trained chefs manning the helm. But what Andrew Richmond, the driving force behind La Carnita’s success, does possess is a solid grasp on how the web savvy and hungry of this city like to eat and socialize. Richmond, a graphic designer by trade, has certainly stumbled onto something pretty special in his budding La Carnita enterprise.

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Exploring the La Carnita Hype